Have you ever watched the movie, or read the book — Alice in Wonderland? If you have — then you’ll know of the grinning Cheshire Cat.
Well, that is how The Apple Box Agency team and I look right now. Big happy grins across our mugs because we’re really honestly happy that you’re here.
It’s our passion to help people like yourself. It gets us out of bed in the morning. It’s what drives us forward (that, and the money of course).
You see … (starting right now) something almost “magical” is going to happen. We’re going to teach you a skill that is as good as PRINTING MONEY.
Counterfeiting dollar bills is illegal all over the world, and from what we’ve read in fiction books, a dangerous business to be in too.
But what you’ll learn here is far less dangerous … fully legal … and potentially just as lucrative.
My team and I have a skill (which has taken us jointly 14 odd years to master) that we can never lose.
It can never be taken from us.
It’s with us forever — and over time, it only gets stronger and more powerful. This skill allows us to use the internet to generate “money-on-demand”…
… the best part — unlike a real 9-5 job, we don’t have to “be there” working to earn that money.
We set up automated systems that “work for us” day and night — while we play with our kids, spend time with friends, walk on the beach, and even while we’re sleeping at night.
We know that may sound a little hype-y … but there’s honestly just no other way to say it.
The internet doesn’t sleep. It’s worse than Las Vegas — a lot worse. It’s “on” all the time. We leverage that by setting up automated systems (which we’re about to teach you how to create).
Just know this … once you’ve learned the skill of marketing — it’s with you forever (and it gets better over time).
It’s not all glitz-and-glamor of course. There’s a lot of HARD WORK. Don’t believe anyone who says it’s all beach, babes, cocktails and parties. That’s the facade gurus put on the truth.
This is a lifestyle business. It gives us freedom. It allows us to live anywhere in the world. But along with the dream comes hard work. You’ve been warned 🙂
The Big Picture
Here’s what the big picture looks like. We refer to this as a framework.
We use a framework, because it gives us options or paths we can take to achieve a desired outcome (based on goals, the market, the niche, the result we want to achieve).
You can think of a framework as a map. We know it looks complicated. It’s really not. It’s actually quite simple. We’ll explain everything later.
In a nutshell, here’s what happens. Every successful business in the world with a long-term strategy — has three core systems in place:
- A system to attract new leads into their sales funnel (traffic system – comes from social media, buying ads, seo, etc).
- A system to convert and capture those leads or customers (conversion system).
- A system that is focused around the long-term needs wants and desires of each customer (relationship system).
Our framework (the map) is modular and therefore extremely flexible.
Meaning that it’s very easy to add or remove individual components from the system — depending of the outcome you want to achieve, and how large and robust you want to build out your business model.
Early on in the process … when you’re still testing a niche for viability — your process flow is going to be very simple and quick to implement.
As you achieve traction in your chosen niche market … you’ll build (add) onto your initial simple system.
Eventually, you’ll have a setup that’ll resemble something that looks like the framework diagram above.
So we start small and simple (creating multiple social media accounts to gain trust with Google, creating avatars for the target customer of every brand we’re building, etc) … and build from there.
Baby steps, one at a time.
Commitment Requirement
This is big — so pay close attention.
You need to be 110% committed to wanting to make this work. You need to be committed to following through with the tasks we give you in each lesson.
Anything less … and you’ll be severely limiting your chances of success. Plus you’ll make us look bad.
This can be a brutal and competitive business. And as such, you need to be “on board” from the get-go (remember, 110% committed!).
You need to pay attention and be able to think for yourself.
We’ll do our part of giving you clear and actionable processes and information. BUT this is a business. Our main aim here is to teach you to stand on your own two feet and take this business as far as YOU wish it to go.
So don’t expect “spoon feeding” — sometimes you’ll just have to use your gut instinct and business savvy.
Put in the effort — and this will work. No question.
We’ll give you all the skills you need. But you need to meet us halfway. That’s the only way this’ll work. And the only unknown right now (to us) — is your commitment to executing each task …
And One More Thing …
In this business — testing and tweaking at every step in the process, is not “optional” — it’s REQUIRED.
Most novice and intermediate marketers fall over right here.
They put their offer up — run some traffic to it – start posting on social media too soon … and nothing happens. No sales (enter: tumbleweed scene).
We’re pros at building tiny little businesses (tlb’s) online … yet, we test now — more than ever.
We know the enormous value in it … and we’ve become testing ninjas. We’ll teach you how to become one too.
Your task
Watch the video below:
STEP 1: This video is good ole’ Gary Vaynerchuk talkin’ about the Next Wave online.
We believe he raises a few good points, namely:
- We are (now) living in a transparent, authentic world. The “BS radars” of our customers, are dramatically better than you think.
- This means — companies have to become … err, honest. Go figure 🙂
- For entrepreneurs like us, this is the golden era. It’s never been a better time to start a business.
- You fib, you fail. Simple.
During the “wild west” days online, “fibbing” was a common business model. Fake review sites, presells, and fake blogs (flogs).
It still goes on today even. But doing this is not a long-term strategy.
Here at The Apple Box Agency HQ, we’re all about building long-term assets as information marketers.
Get ready to rumble!
Once you’ve finished watching the video above, let’s move on to this week’s checklist…